What is the primary purpose of a pesticide label?

The primary purpose of a pesticide label is to provide application instructions and safety information. This is crucial because the label contains vital information on how to use the product safely and effectively, including details on dosage, method of application, timing, and precautions to protect human health, non-target organisms, and the environment. Labels also include first aid instructions and what to do in case of accidental exposure or spills, ensuring that users are informed about both the benefits and risks associated with the product.

While a pesticide label might attract consumers indirectly through its design or branding, its foundational purpose is not marketing. It does not serve the purpose of outlining the manufacturing process, as that level of detail is not relevant to the user. Likewise, it doesn’t compare the product with other pest control methods, which could lead to confusion rather than providing clear, actionable information. The label is a regulatory requirement designed to inform users and promote responsible and effective pesticide use.